SWOT Analysis

Strengths (O)	Weaknesses (O)
- Economies of scope - Economies of scale - Strong brands - Internet visibility - Awardwinning shows and films - Good overall financial performance	- Poor economic performance of the studio Entertainment area - Slow response - Been the biggest player for to long - Dependency on Studio Entertainments performance
Opportunities (O)	Threats (T)
- The Pixar Effect - New ways of watching programs and movies - Connection to Apple	- Illegal copying - Change in distribution methods as a result of Ipod-devices - Main markets weak