SWOT Analysis

 Strengths (O)

 Weaknesses (O)

 - High global availability

 - Strong real-estate portfolio

 - Exceptional brand recognition

 - Well placed to exploit foreign opportunities

 - Economic wealth

- Unsuccessful product innovation

- Bad image against suppliers and consumers

- Inconsistency in product advertising

 Opportunities (O)

 Threats (T)

 - Better franchise operations

- International expansion

- Changing trends

- Changing alliances

- Healthy advances in R&D

- Global fight against obesity

- Uncertainties in developing markets

- Increasing competition

- Rules against advertising for kids

- Increase in price competition